Single Page Applications – Why they make sense
Like any industry, there are trends and hot topics in the world of MarTech and content management. One of content management’s current hot topics is the single page application or SPA … because is it...
View ArticleDreamforce 2017
Scott Liewehr will join the world’s largest gathering of marketers to experience at Salesforce Dreamforce 2017 in San Francisco, November 7 – 9, 2016. With more than 2,000 sessions and thousands of...
View ArticleHollywood: coming to a business near you
The other night my husband and I saw American Made, the recent movie starring Tom Cruise as a rogue pilot who gets enmeshed with drug cartels. It was an energetic, fast-paced, entertaining movie that...
View ArticlePharma firms turn to customer journey mapping strategies
Business transformation, or its offspring–digital transformation–is sweeping across the pharma industry. In reality, most pharma companies been slower to embrace transformation than firms in many other...
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